Peel and finely chop the onion. Wash the chives, shake dry and, except for a few stalks for garnishing, cut into fine rolls.
Cut the cheese into pieces and mix finely with butter, curd and paprika in the universal chopper. Stir in the onion and chive rolls. Season to taste with salt and pepper.
Arrange Obatzter in a bowl and garnish with chives. Add pretzels.